carlesds

Introduction to Car Leads

For a used car dealership, using standard methods of advertising to try and sell their stock can often be very expensive and hugely ineffective considering the price they pay in order to advertise. The main problem is that it is hard to isolate and pin point your market when actively trying to advertise. For example, if you advertise a car you have for sale with a note in the window saying ‘car for sale’ and quoting a price, many people may well walk passed and see it, yet how many of those people will be looking to buy a car? whilst there are thousands of people in the UK at any one time looking to by a car, you will be lucky to get 1 or 2 people walk past and see the advert in your car window who are actually interested in buying the car. This is a very frustrating game of luck and chance which whilst is obviously an extreme example, is essentially the type of method many car dealers use when attempting to sell their cars. Now however, through car leads, it is possible for the dealer to locate and find the potential customers rather than passively waiting for any potential customers to stumble upon their merchandise by chance. In other words rather than waiting for 1 or 2 people to come to you, you can reach out to hundreds of potential customer in no time at all.